Certified Financial Consultant (CFC) Practice Exam

The insurer is responsible for all advertisements related to insurance, regardless of the source. This includes ensuring that all promotional materials comply with regulatory standards and accurately reflect the products being offered. The insurer bears the ultimate responsibility for the content and truthfulness of advertisements since they are promoting the coverage and services they provide.

While insurance agents might distribute and promote insurance products, they do so under the guidance and branding of the insurer. Policyholders, on the other hand, are consumers of insurance products and do not have a role in advertising. Regulatory agencies oversee and enforce laws relating to insurance advertising, but they are not responsible for creating or sponsoring those ads; instead, they monitor compliance to ensure that the advertisements are not misleading. This structure places the onus of advertising responsibility firmly with the insurer.